JUUL electronic cigarette was created by two former students from Stanford, Adam Bowen and James Monsees with the mission to improve the lives of the worlds smoking population. A12 created all the branding, packaging, and advertising for the launch of the San Francisco based company.

Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Packaging Design / Art Buy + Media Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting / Web + App Design + Dev.