When GAP needed a rebranding on their Denim collection, they collaborated with A12. A12 helped GAP strategize with a mission to re-ignite the original spirit of bridging gaps and bringing people together. Through a modern lens, A12 handled all aspects of the brand’s “Born to Fit” packaging and campaign that was executed through a digital, print and OOH media strategy as well as the stores visual experience and online.

Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Art Buy + Media Buy + Creative Assembly + Video & Print Production + Retouching & Editing.