AYR stands for ‘All Year Round’ and offers a versatile collection of essential pieces for Women. A12 was there at ideation, creating the brand. A12 developed the visual identity of AYR, creating all branded materials, including the logo’s, website and social media look and feel as well as campaigns and marketing materials. Creative Direction / …
Category Archives: Creative Director
Sean John
Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Art Buy + Media Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting.
JUUL
JUUL electronic cigarette was created by two former students from Stanford, Adam Bowen and James Monsees with the mission to improve the lives of the worlds smoking population. A12 created all the branding, packaging, and advertising for the launch of the San Francisco based company. Creative Direction / Campaigns + Social Media / Brand Strategy …
FRYE
Partnering with marketing and product design to strategize and execute brand stories relevant to Frye’s seasonal direction. Creative Direction and creative strategy, concept and execution of seasonal campaigns, photo and video shoots. Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Art Buy + Media Buy + Creative Assembly + …
JUICY COUTURE
Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Art Buy + Media Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting.
MILENIO
Art Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting.
ELY
Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Art Buy + Media Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting.
BNY
Creative Direction / Campaigns + Social Media / Brand Strategy + Marketing Design / Art Buy + Media Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting.
TARGET
A12 helped PMH helped transform Target from a dowdy Midwestern discount retailer into one of the world’s most iconic brands. They created a look, feel and personality that elevated the brand and differentiated it from its competition. Baillie worked under PMH founder Dave Petersen where he helped create iconic bull’s eye campaigns and introduce iconic fashion designers to Main Street which is featured in the new book from Rizzoli. Creative …
EQUINOX
Designing with the future of media in mind we’ve woven narratives for Equinox using traditional and non-traditional storytelling tools, our concepts are built with a human touch that live natively on all digital feeds. Art Buy + Creative Assembly + Video & Print Production + Retouching & Editing / Casting / Web + App Design …